GoldieBlox Imagines Bond, Indiana Jones & Other Male Action Heroes as Women of Color
GoldieBlox, a Kickstarted company for a different kind of “girls toy,” has just released a fantastic video replacing male action stars like James Bond with their Ruby Rails action figure.
As someone who writes about diversity issues in media often, this new video from GoldieBlox (who I was already a fan of) hits all the right notes.
We’re not here to produce the next blockbuster; we’re here to provide a role model in play. When the girls in your life pick up Ruby Rails, we want them to know that they can be a high-flying, fashion-loving programming extraordinaire too. We want them to feel like they can be a boxer, a secret agent, a dinosaur wrangler, or a fighter pilot. Our girls deserve action heroes with flowing hair and combat boots. Our girls deserve to see themselves on-screen and calling the shots behind the scenes. Our girls deserve more.
Find out more on their fantastic site.
(via Collider)
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I feel like Braveheart is a bad example, but this is otherwise a pretty neat doll.