In Just 24 Hours the Beauty and the Beast Teaser Topped Star Wars: The Force Awakens For Views
The just-released Beauty and the Beast teaser has out-viewed Star Wars: Force Awakens. Either way, Disney wins.
The Hollywood Reporter writes:
The first teaser trailer for Disney’s live-action Beauty and the Beast was viewed a record 91.8 million times in its first 24 hours — besting previous champ Star Wars: The Force Awakens, as well as Captain America: Civil War and Avengers: Age of Ultron. (The trio of films all belonged to the Disney fold).
The second teaser trailer for Force Awakens garnered 88 million views, followed by 61 million views for Captain America: Civil War, 55 million views for the second teaser for Force Awakens, and 34 million views for Avengers: Age of Ultron, according to Disney.
I’m actually…really surprised by this? I loved Disney’s animated Beauty and the Beast but perhaps I’m underestimating its fandom.
That is surprising, though I guess it has a broader appeal than science fiction, even Star Wars.
I wonder if people avoiding spoilers had an impact on the numbers? I know some people didn’t watch any trailers for TFA, because they wanted to go in not knowing anything. That’s far less likely for people who want to see Beauty and the Beast. Probably not a huge number of people, statistically speaking, but it’s something. Nerds and spoilers, you know?
I never really cared for Beauty and the Beast when I was a kid, but that trailer made me *super* excited for the movie. The music sends chills through my brain and the different but still instantly-recognizable voices for Lumiere and Cogsworth have me awash in nostalgia.